PSA PEUGEOT CITROEN BACK IN THE USA AND CANADA

Wards Auto has published a new article regarding the US return of PSA Peugeot Citroën.

The carmaker will re-introduce one of its brand through new distribution channels. A mix between tradition and modern technology.

“I’m not prepared to talk about how we are going to come to market (in North America) but it will be practical, traditional and use technology.” - Larry Dominique, CEO of the recently established PSA North America, says at the 2017 Center for Automotive Research Management Briefing.

To reach this goal, they will create deals with digital-minded partners.

“We are looking for progressive, innovative and digital-minded partners.”

Find more : http://wardsauto.com/2017-car-management-briefing-seminars/french-automaker-psa-maps-out-north-american-reentry

 

Comment on this post

JUAN CARLOS MARTI 08/19/2017 13:49

WONDERFULL
CITROEN IS EXCELLENTS CAR, INNOVATION Y CONFORT

ME 08/05/2017 19:36

YESSSSSSSS

Mike Tippett 08/05/2017 18:38

"want to be back" is more like it. When we can buy one ourselves, then they will be truly "back".