On the occasion of the Geneva Motor Show, Citroën moves on to the offensive for its core models with two new vehicles shown for the first time, models that are clear signs of the positioning of the Citroën range: the Citroën C4 Cactus and the new Citroën C1. With 420 000 vehicles sold since the launch in 2010 behind it, DS asserts itself as an alternative to the traditional Premium brands and continues its development, particularly in overseas markets with the DS 5LS.
Two vehicles shown for the first time, vehicles that embody the change in direction taken by Citroën for the core of its range with a clear approach adopted: more design, more comfort, more useful technology and all of this available to those on a limited budget. First new introduction: the Citroën C4 Cactus. A real alternative to compact hatchbacks, it lays the ground for a new automobile order. And Citroën goes even further by offering two original and surprising interpretations of these new models, the C4 Citroën Aventure concept car and the C1 Swiss&Me concept car. Citroën also presents the reworking of a flagship model, the new Citroën C1. The brand also reveals a new addition to the Citroën C5 range, the CrossTourer version, a model that spotlights the Hydractive III+ suspension, offered by no other brand in the world. Finally, Citroën is showing the new Citroën C4 Picasso and Grand C4 Picasso at Geneva, models that have already recorded more than 80 000 orders.
DS positioned as an alternative to the traditional Premium brands and which continues its development in overseas markets with the launch of the DS 5LS, a top of the range hatchback, powerful and refined, produced at the Shenzhen plant in China. A level of refinement that is also found with the Faubourg Pack available on the DS3, DS3 Cabrio, DS4 and DS5. DS is always bolder, like the DS3 Cabrio Racing, a sporty version that combines the strengths of the DS3 Racing with the pleasure of driving with the top down. New possibilities for customisation are offered for DS with a two-tone roof now available as an option on the DS4. Finally, the DS5, for its part, benefits from the arrival of the new BlueHDi engines as well as changes to suspension.
A technology offensive with new engines that combine pleasure in use with efficiency, while also already meeting the Euro 6 emissions standard. For petrol, Citroën introduces the PureTech Turbo engine with the Citroën C4 e-THP 130, delivering an average 23% reduction in fuel consumption and CO2 emissions compared to the previous generation. For Diesel, Citroën offers the new BlueHDi engines that include the most efficient technology for dealing with NOx emissions while at the same time also reducing CO2 emissions. This technology is available on several of the Brand’s engines and models, including the DS5 BlueHDi 120 (102g/km CO2) and the DS5 BlueHDi 180 (114g/km CO2) or the C4 Cactus BlueHDi 100 (82 g/km CO2). Finally, Citroën’s technology offensive is also illustrated by a new sporting challenge with the presentation of the Citroën C-Elysée WTCC which lines up at the start of the FIA World Touring Car Championship on 5 April at Marrakech, in Morocco. A new sporting challenge for the brand that holds 8 WRC manufacturers’ championship titles.